holding back the whole truth, like a tv ad tells you that their cereal is made with wholegrains made in your country, but they dont tell you that it has 30 teaspoons of sugar in it per serving and was packaged in china.
euphemism: 1. the substitution of a mild, indirect, or vague expression for one thought to be offensive, harsh, or blunt. 2. the expression so substituted: "To pass away" is a euphemism for "to die."
